🔒 Confidential preview · prepared for Multifunds
A rebuild concept for multifunds.com.au, plus two new borrower brands built to bring deals to it. Every page is working software, not a mockup. Click through them, use the tools, ask the concierge a question.
The parent lender, rebuilt for three audiences at once. A switch at the top re-scopes the whole page between borrower, broker and investor without a page load.
The hero is a working lending desk showing your real parameters, not a stock photo with a gradient over it.
Bridging and settlement deadlines. Aimed at the borrower who has a date and is frightened of it, and at the search terms that come with that.
A settlement countdown answers the visitor's real question on the page: will you make my date?
Equity release against property already owned. First mortgage, second mortgage and caveat, with the education content that earns the organic traffic.
An equity dial draws the one number the visitor came for, instead of hiding it behind a contact form.
Three different brands sitting on one instrumented spine, so a deal can be traced and a channel can be proved rather than argued about.
The campaign, keyword or referrer is captured on arrival, held through the visit, and stamped onto the enquiry that reaches your desk. Open any site with ?src=test-campaign on the URL and watch it appear in the form. Introductions reconcile against your loan system on names and keys, never on memory.
A chat widget on all three sites, answering from your published content only. Nothing is generated and nothing is invented, so it cannot say something your compliance team has not already approved. Ask it about LVR, caveats, timing or the fund.
Phone taps, form submissions, scenario starts, concierge questions and scroll depth all fire as first-party events. That is what turns "the website is working" into a number you can check at the end of a month.
Every borrower form blocks on a business purpose declaration, so a consumer-credit enquiry cannot quietly enter the pipeline. Your licensing line sits in every footer, and the two new brands disclose that they introduce to Multifunds rather than lend themselves.
Schema markup on every page and question-shaped headings with self-contained answers, which is what search engines and AI assistants extract when someone asks how a caveat loan works.
Each page is a single self-contained file with no build step and no third-party scripts. The current site shows a percentage counter before it shows a word of copy; this one paints immediately.
A lending site is a compliance surface before it is a marketing one. Every figure across the three sites came off your own published pages, and where you publish nothing, the page says so rather than filling the gap.
All three concepts, the AI concierge, attribution, event tracking, schema and the compliance gates. Working, not mocked up.
Your rates and lending parameters go in, the two domains get registered, forms post to your CRM, and the sites ship on your own domains.
The concierge answers the phone as well as the page. Same content, same limits, so it says nothing your compliance team has not signed off. Out of hours and overflow first.
Caveat, bridging, second mortgage and development finance terms, in search and in the AI assistants people now ask first. This is the compounding half and it takes months, so it starts early.